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Ways to promote your new Australian small business

Promoting a small business may not be very thrilling, but it must be done. You need to spend at least an hour every day promoting your business or at least planning how to do so. You cannot rely on other people to do this irrespective of how great your service or product is. Promotion doesn’t need to be expensive. Here are a few inexpensive ways of doing this:

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Whenever you communicate

You need to have business cards, but there are many other ways you can promote your business. Do you mention your contact info, business name, and slogan on your correspondence? You need to. Don’t forget to list your complete signature on all your emails too. Remember, they aren’t just emails, they are the best way for promoting your business.

Mobile billboards

This isn’t something only meant for white delivery vans. How many vans have you seen with a phone number and business name on the doors or windows? Think of the number of people who see your car while driving around. More so if you spend a lot of time stuck in traffic. Vehicle wraps are great for this.

Social media

Facebook, YouTube, and Twitter are terrific ways of promoting business using social media. There is a lot of information available online to help you create an effective social media plan. If you’re experienced with videos, you can even record video promotions for services and products.


A well-written article can provide you with a lot of excellent advertising for free. It is also a good way to build your brand through word-of-mouth. Write short blurbs for each article so that people know what you’re talking about. Go for magazines, blogs, and maybe even newspapers. You could also submit to popular events website in your local city. For example, Whatsbest is one such popular Australian magazine website focussing on the events that happen in the city everyday.

Press releases

This is another terrific way of getting business promotion for free. But, it needs to contain information which is newsworthy or it won’t generate enough interest. You can publish press releases in print or online.

Buddy marketing

This involves joining up with other businesses and pooling resources to promote each other. Like joint ventures, buddy marketing is terrific for extending your reach. You could also consider business promotions along with complementary businesses. Shared advertising is a great way of cutting down costs on business promotion.


With these tips to help you out, you should be able to promote your business with ease. So what are you waiting for? It’s never too soon to get started.