Vital Online Reputation Management Guide
If you are a modern day business owner, this is something you seriously have to be worried about – Online Reputation Management. But one pitfall here we all as business owners should realise here is that most owners, start taking Online reputation seriously after realising about their low reputation. Luck are the business owners, who are proactively reading this before they have a bad reputation.
There are several ways to ensure you have a good reputation online and we will try our best to cover all of them in this guide. The main places online where people could loose their business reputation are: Google reviews, Facebook brand pages, review on third party blogs /websites and finally on related discussion forums. The uneasy truth about all these platforms are that – you do not control content on any of these!
This very reason leaves you helpless and makes it almost impossible to recover it without expert intervention or help. I recommend, avoiding bad reviews and solving customer disputes at the root as the best foundation to lay down to build your business rep.
Reputation management on Google reviews.
Reputation management over the internet is both an art and a science. Since your brand is as good as your reputation, it is always important that you curate and protect the reputation of that brand. This whole exercise would promote how customers searching you on Google reviews see you, think of you and talk about you. On Google, you have to keep your eye on what people are saying in places like Yelp, blogs, YouTube, and other review sites. If something that could hurt your reputation appears, you have the opportunity to address it before it gets out of hand.
An example is a situation whereby you encounter a bad review about your company or organisation. It is obviously going to sting if you’re a small business. The first step towards tackling such a problem would be to establish what actually happened. Investigating the situation, bearing in mind that the complaint might have been legitimate. If you find that it was actually legitimate, apologize and do whatever it takes to correct the situation.
Right the wrong publicly. This can actually purge your image than if nothing had happened. The use of Google alerts also enables you to monitor whoever is talking about your brand. You can set up an alert on your email to receive notifications whenever your brand’s mention is discovered by Google.
Reputation management on Facebook.
Online reputation management on Facebook gives you an opportunity to have a higher ranking than in search engines. Facebook is the most popular social media site used worldwide. It is also a constant source of information. Creating a Facebook page for your brand and allotting your users with a profile and background images lets your fans know how many people have liked your business. It also lets the fans know how many people are talking about your business, and how many page views were generated from Facebook entries. This way the popularity of your brand improves depending on how many people like and talk about your Facebook page.
Reputation management on Review Blogs
To manage your reputation in review blogs it is important to note that some reviews are fake while others are genuine. Some instances it is easy to spot a fake review while in others it is quite hard. To be able to identify a fake review and report it to get it removed you have to look out for signs. These signs can be spotted by; paying attention to the language used which oftentimes may not be specific at all. A fake reviewer uses a rather enthusiastic language in order to appear positive at first glance. The reviewers profile may also lack a photo and personal information regarding them. You should report such reviewers.
Reputation management on discussion Forums.
Managing your reputation in discussion forums can be tricky because it sometimes involves negative comments and discussion strings which cannot be removed in certain cases. The most appropriate thing to do about negative comments is to search using software known as whois to find out the owner of the domain. After finding out who the owner is, find out if they have a way of removing negative comments. The next step is to contact the website and request them to remove the negative comments. Another helpful idea is to contact their hosting company and their DNS Company.
Any business cannot operate without customers, and the more people know about your brand the more profitable it will get. Bad reviews and posts will be posted no matter how good your organization is. The importance of online reputation depends on how well you can manage your business on social media.