If you are running a small business, you probably do not have too much time. You might not want to spend a whole lot of it looking for the best social media tools to help achieve your goals right? That’s why, in this article, we will be listing out 4 of the best social media tools which will help your business grow online. Let’s get right to it:
If you’ve got a blog or website, it’s highly likely you have Google Analytics already. If you don’t, get it right away. It was launched in 2005 and is a free analytics product. It will help you learn how many hits you’re getting on your website and the number of visitors you have, where they are from and how much time they spend on your site. The tool was overhauled in 2011 and now includes social media analytics too. There is no better way of determining whether your social presence is making a difference or not.
You might find it odd that bit.ly is a part of this list. You might not have even heard of it. It’s basically a URL shortening service. It takes long web addresses and converts them into shorter ones. The greatest advantage of this was when it comes to websites like Twitter where there is a character limit for posts. Twitter does have its own URL shortener today but bit.ly also offers you tracking and analytics. What’s more, when you’re using the same shortened across all social networks, you will be able to track everything in one place. You will easily be able to see the number of times your links are being clicked and the network being used.
This tool lets you post to all of your social networks with ease. It also lets you schedule posts for a later date and time. You can also choose the network or networks where the post is shown. You do not need to wait for the queue either. If there’s something you would like to post immediately, you can. Sharing articles become easier too. Editor of one of Australia’s popular website that features the best things to do in Melbourne says this has been one of their most popular tools in their marketing arena.
With DoShare, you will be able to share to Google+. This is something that Buffer does not allow. Google is much more serious about who you are as compared to other social networks. Even though this app has an occasional glitch every now and then, it’s a must have for any social strategy.